When we consider the future of the automotive industry, self-driving cars and electric motors come to mind. However, there is also remarkable potential in different revolutionary technologies. Immersive media, including augmented reality and virtual reality, will profoundly change the automotive industry and are already starting to redefine the enjoyment of patrons and workers. Anil Sonder, Executive Vice President of Embedded Technology, Industrial Design, and Visual Content at Tata Elxsi, in an interplay with Siddharth Shankar from BW Businessworld, talks about some of those new technologies and how they may be impacting the entire car industry.
Q: Where do you think these new technologies suit the car industry? As an In-car enterprise, we’re using this technology in three areas. The first one is product development, the second one is advertising, and 0.33 is training. So those are the three areas where we’re using augmented reality, virtual reality, and immersive reality in the car industry.
Q: How does that technology resource in Product improvement, Marketing, and training?
A – Product Development :
Now, what is happening is. Augmented reality and immersive reality are now playing an utterly critical function in permitting human beings – engineering people, design people. Management humans to visualize in-depth the product development, whether or not it’s miles at a whole vehicle level or at a particular issue degree they’re able to now do it, across more than one place the use of devices like Oculus or Hololens and without moving from their region and in contrast, having a very in-depth view of each thing within the automobile. Tata Elxsi is facilitating this via developing routines and writing code. On the pinnacle of the available shelf platform and customizing that for each Automotive OEM’s product development technique.
