Why Businesses are Embracing Coworking Spaces 1

Why Businesses are Embracing Coworking Spaces

You’ve probably heard of coworking unless you’ve lived under a rock for the past decade. It’s a shared workspace style that has made considerable waves in the commercial real estate industry in recent years and shows no signs of slowing down. One of the largest and best-known coworking operators, WeWork, is currently the second most valuable startup in the US (behind Uber), thanks to its lofty $40+ billion valuation.

WeWork might be the one making headlines, but it’s certainly not alone in its quest to deliver beautifully designed, amenity-rich workspaces to businesses large and small. Thousands of coworking locations worldwide are used by many organizations, from big-name brands like Facebook to freelancers and startups. One report predicts over 30,400 spaces and 5.1 million coworking members by 2022. Coworking is everywhere, from expensive design-led brands in downtown locations to independent rooms in remote towns and exotic resorts. So, what exactly is coworking? How does it work, who uses it, and why are businesses embracing this workspace style? Let’s take a closer look at the world of coworking and how it could help your business.

A Coworking Definition

A coworking space like Level 39 is a shared office where professionals work together, although they don’t necessarily work for the same company. Any coworking space could be filled with an eclectic mix of freelancers, startup owners, corporate project teams, nonprofit organizations, and part-time entrepreneurs.

Having emerged in the mid-2000s, coworking quickly gained its own identity. It’s an alternative form of working from the traditional office lease, and it started as an informal gathering of freelancers and entrepreneurs who would regularly meet in ‘third places’ – a place to work that’s not a regular office or their home – to escape the isolation of working alone.

Coworking has become renowned for its ‘community’ ethos. You can find a place to work with WiFi nearly anywhere, but this support and camaraderie keep members returning to their chosen coworking space month after month.

Most coworking spaces are run on a membership basis, whereby entrepreneurs pay a subscription and use a desk full-time or for a set amount of hours each month. It’s popular among freelancers, digital nomads, and remote workers. Still, it has become increasingly popular with larger companies, which recognize the opportunity for shared knowledge and cross-pollination between their staff and other professionals in recent years.

Why Businesses Work Remotely

Many companies now use coworking for entire teams, while some large corporations are integrating coworking spaces into their head offices. A significant driver for this trend is remote working, which has escalated significantly in recent years as mobile technology advances have enabled entrepreneurs and employees alike to work from virtually anywhere. However, while technology is the enabler, it’s not necessarily the reason for the surge in remote working.

That’s down to changing attitudes towards flexible working and a steady yet growing appreciation that working remotely can significantly improve productivity. Numerous studies show that flexible work programs result in better employee satisfaction, increased employee empowerment, lower attrition rates, and enhanced collaboration.

For the employee, remote working offers a better work-life balance, reduced commuting and traveling expenses, fewer distractions, reduced exposure to office politics, and more free time. That all adds up to a happier workforce, more likely to feel motivated and more loyal to their employer.

Benefits of Working from a Coworking Space

Coworking is a popular option for remote workers and employees who prefer to work closer to home but not necessarily at home.

Why? Much of it comes down to the camaraderie above, the mutual support found in coworking spaces, nandthe feeling of accountability. When head-down, hardworking professionals surround you, it’s much harder to slack off from your day job.

Here’s a quick rundown of the benefits of coworking for businesses:

  • Work closer to home: When you’re limited by geography, you’re much less likely to find the ideal recruit. However, when you can hire from virtually anywhere and allow your staff to work in a coworking space closer to home rather than commuting to a central office daily, your chances of finding the right person are much higher.
  • Collaborate with other professionals: Coworking offers a fantastic opportunity to spend time with people from different backgrounds in a professional workplace. You can work with and learn from talented people with various skill sets, from creatives and designers to marketers and analysts to specialist consultants and accountants.
  • Network and share contacts: When you share space with other professionals, networking and new business opportunities happen organically. It’s a great way to do business together and build your network.
  • Escape loneliness: Working from home can be liberating yet lonely. It’s easy to lose focus and become distracted by the everyday home environment – whether it’s the unwashed laundry in the corner or simply staring at the same four walls. In a coworking space, however, regular interaction with different people helps to stave off loneliness and keep you focused on the tasks ahead.
  • Low-cost workspace: For business owners looking to upgrade their home office, a coworking space can provide a commercial mailing address and a location for meetings with clients or team members. Most coworking spaces operate on a flexible monthly membership, which is much more economical than a regular private office lease due to the shared amenities. It’s ideal for small businesses or independent professionals looking to take the next step.

As you can see, coworking spaces have a lot to offer. Our advice is to give it a try and see for yourself. Many areas offer a free trial day pass, or at the very least, they will show you around, introduce you to the members, and answer all your questions.


I am a writer, financial consultant, husband, father, and avid surfer. I am also a long-time entrepreneur, investor, and trader. For almost two decades, I have worked in the financial sector, and now I focus on making money through investing in stock trading.