Business Communication Channels and their Importance to Processes

Every business needs to communicate and share information with stakeholders. There are several forms of communication that organizations can use in their daily operations. Whether the message is written or verbal, it is critical to ensure that the mode of communication is effective. It is a waste of time if the one receiving the message cannot understand or cannot respond. Business can lose revenue from potential sale when the communication channel is broken. Read on to understand the importance of communication channels to business processes.

Types of Communication Channels

Effective communication between businesses and other industry players plays a significant role in successful business operations. The medium that one uses to relay the message is what is known as a channel. Here are the types of communication channels;

  • External; it aids the business to communicate with people outside the organization. The most popular communication externally include; marketing content, press statements, direct mail adverts, or sharing product information to the public. It is common for businesses to receive mail from external sources. Depending on the business need and operations, it is vital to learn about direct mail postcard sizes for corporate campaigns.
  • Internal; it entails the channels through which the workforce communicate with each other internally. Without effective communication between employees, there is a reduction in efficiency and productivity. Some popular ways that colleagues communicate are through telephone calls, e-mail, one-on-one meetings, and internal memos.

The Importance of Business Communication Channels

Life would be difficult without effective communication. It is a powerful tool in influencing behaviour and livelihoods. External communication channels are essential in the growth of businesses, while internal ones are vital for completing tasks. Let us look at the importance of these modes of communication to business processes;

  • Aids in fast relaying of messages; when looking for a quick response from another party, a business representative can directly call the person. Email communications are faster than direct mails, especially when communicating externally. Management can opt for a face-to-face meeting when looking to address urgent or sensitive information with the employees.
  • Feedback; when organizations do not need feedback, they can effectively communicate with their workforce through internal memos. The channel is also effective when the management wants to recognize performing employees or when advertising for an open position internally. However, there are other ways like e-mail and telephone calls that enable a person to get instant feedback.
  • Marketing; the external communication channels are growing popular with businesses when finding ways to market their products. Organizations can target a specific clientele through direct messaging or reach out to millions of internet users using digital media platforms. Social media is becoming an integral part of marketing campaigns for modern businesses.
  • Brand awareness; through communication, businesses can create a rapport with potential customers. It aids in reaching out to clients and building trust with them. A satisfied customer is viable in giving repeat business and will refer other people to your business.


Effective communication is when both parties understand each other. Ensure you choose the right communication channel to use in your business operations.