How real estate startup, Square Yards grew to 100+ crores in revenue in 22 months

The real estate quarter has seen a lot of booms in India inside the beyond few years, with hundreds of thousands of greenbacks been invested inside the online actual property area. Whilst many gamers have stuck the eye of the public via their merchandise and advertising techniques, cracking the business version and producing consistent revenues has been a mission for lots others.
Rectangular Yards, a real property startup focussing on the NRI section, claims to have lately crossed Rs 100 crores in net revenues, with a gross transaction price in extra of USD 450 million. The startup did so through focussing on key enterprise metrics- sales, profitability and marketplace percentage. It additionally scaled up its presence to 21 cities and six international locations with a worker strength of greater than 900. Here is the agency’s increase tale:
square Yards turned into founded in October 2013 with the aid of investment banker and IIM-Lucknow alumnus Tanuj Shori and Kanika Gupta, a wealth manager. Ṭhe husband-spouse duo, based in Hong Kong at that point, noticed an opportunity in NRIs. Many needed to invest in Indian real estate however did now not have get admission to the independent facts to do studies and considered necessary assist and submit transaction services.
The founders did giant research on real estate in one-of-a-kind micro-markets of top 10 Indian towns and started sharing it with the NRI network. When they discovered the NRI demand flowing in, the organization fast increased base in India with the aid of organising places of work in pinnacle metro towns and constructing relationships with top builders. The duo additionally setup an internet site to facilitate end-consumer research on Indian residential micro-markets.
Bootstrapping and scaling up
Over the subsequent one-and-half years, square Yards mounted its presence in 15 Indian towns and 5 nations and claimed to have received a virtual monopoly within the NRI markets of Singapore, Hong Kong, Dubai, Abu Dhabi and London. The company achieved this thru investor-pleasant products which includes scholar lodging in Liverpool, mall redevelopment projects in Canada and car parks in Glasgow to India.
nevertheless, bootstrapped, square Yards does more than 300 monthly transactions and has raked up USD 1.five million in month-to-month sales. Then in April 2015, the enterprise raised a pre-collection investment of USD six million from a collection of HNI buyers. They then went thru a duration of inorganic increase after acquiring, a tech platform for online search and discovery in June and LUXE real estate in Singapore shortly thereafter.
Next section of era led growth
The agency is now pursuing a generation-led boom model and is constructing multi-modal distribution systems. has now evolved into a research portal having functions like town-warmth maps, want-based recommendation engine, score parameters like connectivity, livability, carpet area and lifestyle for 6,000 number one initiatives and 20,000 unit plans in 12 Indian towns.
Square Yards lately released Scapes, a platform for real estate e-commerce that they sense has the ability to convey the USD two-billion really worth of real property stock online. Its features encompass real-time stock choice, virtual 360-degree walkthroughs, augmented 3-d realty, payments and portfolio tracking for customers and builders. Through the e-commerce platform, square Yards claims to have bought 350 houses in 19 hours of its launch in July. The corporation is now in the procedure of constructing a pipeline with grade A builder to transport their subsequent launch inventory on-line. and CommonFloor have additionally been energetic in leveraging era to lead their increase. Housing recently acquired Plat and big BHK to strengthen its supply side portfolio. The corporation changed into a number of the first to introduce map-based totally interface after which launched its ‘slice view’ era. CommonFloor recently launched clever shield, an app to help security guards report the motion of traffic in communities. Earlier this year, the corporation had launched CF Retina, a virtual truth device based totally on a mixture of Google cardboard. It’s miles an in-residence developed app to help consumers discover properties definitely.
Mobile-led aggregation
more recently, rectangular Yards introduced the launch of a cellular-handiest call for aggregation platform – square join – for actual property brokers, independent monetary retailers, inventory brokerage firms and economic establishments. The mobile app affords them get admission to a larger primary actual estate inventory, beginning up greater possibilities to do business outside the modern-day location of operations. Rectangular Yards claims to have enrolled extra than 15,000 real property brokers across 12 one of a kind cities and has also tied up with more than 25 top stock brokerage companies, economic institutions and on line companies.
Brokers and retailers who’re enrolled for the square connect programme can use the app to view completely sourced deals from grade-A developers in top 12 cities in India, make bookings thru the platform and tune fame of their payments. The app offers a dashboard to view transactional details and records of a booking and gives notifications on key modifications in the reputation of the transaction like purchaser approval, slab affirmation, collections from developers and payments of earned brokerage. To ease out the operational problems they face at the same time as dealing in my opinion with the developers, brokers can avail the assist of a courting supervisor and a CRM help desk.
The brokerage marketplace in India is predicted to be about USD four billion. Over the past 12 months there had been many startups catering to exceptional subsets of the real property atmosphere. Less than two weeks in the past, broking networking platform Plabro Networks had raised funding from Flipkart founders and others to grow to 35 Tier 1 cities over the next ten months. In June 2015, Zillion dreams, a mobile-first real property marketplace for consumers, dealers, agents and builders had reached 50 Indian towns.
In February 2015, peer to look belongings platform NoBroker had raised $3M in funding from SAIF companions and Fulcrum Ventures to bolster its ‘non-broker’ surroundings and enlarge to most important towns in India. Some other player in this area is BroEx, brief for broking exchange, which claimed to have 15,000 actual property agents registered on their platform in June.
Destiny plans
Given enhancing technology adoption curves and satisfactory-in-elegance digital studies rising in different industries, rectangular Yards believes that primary actual property in India is ripe for disruption via virtual technologies and offerings. Tanuj, CEO of square Yards, says, “With the square connect programme, we’re pivoting our enterprise version to be more of an era-enabled aggregator and distributor of primary actual property as opposed to a pure-play transactions advisory. This platform will help us reach the targeted 20 per cent marketplace share of primary residential market in India with the aid of consolidating supply and call for, creating big obstacles of access via scale and sourcing skills.â€
The enterprise pursuits to reach 1,00,000 brokers and hit a hundred+ institutional tie-u.s.a.with the aid of the end of FY16. It is also building a nodal escrow account based totally provider with various builders and its banking companion to disburse the commissions amassed again to the channel partners on a real time foundation.



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