Why corporations like Microsoft are investing in renewable energy 1

Why corporations like Microsoft are investing in renewable energy

In a pass that underlines the growing appeal of company investment in renewable strength, Microsoft introduced Monday that it’ll power one in all its information centers with power from a Texas wind farm.

The software massive has agreed to shop for all the output from the 110MW wind farm for two decades. The venture, constructed by using RES Americas, will send power right into a nearby grid that serves a Microsoft information middle in San Antonio. Production is set to begin subsequent 12 months and be finished in 2015.

For groups that want to reduce their carbon emissions, renewable power might sound like a herbal choice. However, for years, the extra popular option has been for corporations to shop for renewable-energy credit related to renewable-electricity-era initiatives in place of investing in those tasks at once. Buying credits seems less complicated: it would not require a commercial enterprise to sign long-term power contracts or dedicate the hefty capital â€ “and time â€ “needed to construct its very own wind or sun-power projects.
Why corporations like Microsoft are investing in renewable energy 2
But because the wind and solar markets develop, thanks in massive component to federal and state tax breaks and different subsidies, the cost of building and proudly owning renewable-strength initiatives â€ “together with the price of renewable electricity â€ “has steeply declined. The typical long-time period fee for wind power to US utilities plummeted to $40 in keeping with megawatt-hour, in 2012 contracts, from $70 per megawatt-hour in 2009, in keeping with Lawrence Berkeley country-wide Laboratory record.

In the meantime, the advertising benefit of investing in renewables remains robust. Shopping for wind electricity or owning wind farms, for instance, represents a more profound commitment to preventing weather change than actually shopping for credits. All approaches provide the vital, lengthy-term capital for growing the renewable electricity market. In many instances, they also help organizations lessen their software payments and will even generate income in the end.

Google, Walmart, and others

Microsoft, of the path, is rarely the primary business enterprise to invest in renewables. Google has been a trendsetter, signing lengthy-term wind-electricity contracts and investing in building wind and sun farms.

The agency buys renewable energy that flows into grids in which its facts centers are positioned. It also co-owns renewable electricity power plants that sell strength to utilities, and Google expects to make desirable returns on the one’s investments. Usual, the organization has invested â€ “or agreed to support â€ “in greater than $1bn worth of wind and sun power tasks than together exceed 2GW of generation capability.

Aside from signing power purchase agreements, a growing quantity of organizations have additionally hooked up a renewable-energy system on their residences to generate energy on-site. Sun panels’ smaller footprint â€ “they sit atop unused area on roofs in place of requiring a dedicated piece of land like most wind generators â€ “makes solar appealing for onsite generation and use.


Corporate funding in solar electricity, whether through solar-energy purchases or onsite installations, also is Kohl’s: the pinnacle 25 company sun-energy users have enabled the building of extra than 445MW of ability within the US thus far, a 48% bounce from 12 months ago, the solar electricity Industries association suggested closing month.

Walmart took the pinnacle spot on the list, observed by Costco, Kohl’s, Apple, and Ikea. Overall, commercial sun-power tasks nationwide reached 3,380MW in the 2d quarter of this 12 months, “up forty% from a yr in the past, consistent with the solar enterprise alternate organization.

Challenges stay

but even as renewable-strength prices have declined, it nonetheless remains more costly than energy from coal or natural-fuel strength plant life in lots of elements of you. s. a. â€à “‚¬Å “at the least during times of lower demand. (Utilities generally tend to feel higher charges while the call for is excessive “, together with the most up-to-date instances of the day throughout warm summer months.)

This means funding in renewable power could the simplest make financial feel â€ “which means businesses would make up the value in power financial savings over a decent payback duration â€ “for corporations that use a variety of energy and must pay a top rate for it.

Asking businesses to dedicate money long-term to buy renewable power or their very own renewable-energy initiatives stays a tough sell while they could use that capital for growing their middle agencies.

But as more agencies, especially brands such as Microsoft, invest in renewable energy, they assist in nurturing the younger renewable-strength industry, decrease the charge of wind and solar and promote using clean energy. And an excellent way to, in the end advantage both the public and the corporations themselves.

Ucilia Wang is a California-based freelance journalist who writes about renewable electricity. She previously become the partner editor at Greentech Media and a group of workers author protecting the semiconductor enterprise at crimson Herring


I am a writer, financial consultant, husband, father, and avid surfer. I am also a long-time entrepreneur, investor, and trader. For almost two decades, I have worked in the financial sector, and now I focus on making money through investing in stock trading.