Secrets of New York's real estate agents: 'All apartments are basically four walls' 1

Secrets of New York’s real estate agents: ‘All apartments are basically four walls’

Thereâ€┠¢s a moment in nearly every hunt for an Add Crazy apartment –, usually simply after the agent assures you the shoebox you’re looking at is  “a large area for the money!†–. At the same time, you come to suspect the worker is reciting this from some manual.

Nicely, suspect no more: they are. The mum or dad has visible the training manual issued to new agents at a Big Apple actual estate dealer (way to it being, well, left in my condo). It confirms nearly every suspicion you’ve ever said about the overly friendly man guiding you through one the most important selections you may make. (The father or mother isn’t always naming the corporation to keep its corporate blushes.)

The document covers everything from the dress code –  “You cannot climb the ladder of fulfillment dressed in the gown of failure†– to crafting advertisements, how to speak on the cellphone, sealing the deal, tackling difficult client questions, and even when it “¢s permissible to take a consumer to bed. Allowâ€⠓¢s take it little by little.

The adverts

Suppose you’ve ever struggled to discover an actual one-mattress rental, rather than a studio, in any major town. In that case. In that case, you’ll realize that distinguishing the 2 in the online listings is a project. That is now not a twist of fate – this organization tells its new agents  “for all studio commercials to place ‘One-bedroom’ within the container and then specify that the condominium is a studio or alcove within the name of the body of the ad.â€

In any other case, the recommendation tends to be closer to the phrasing you only ever see in condo listings. Recommended phrases for brand new dealers include  “That is an actual loft!!!†(in preference to what, exactly?);  “Real-size rooms†(identical question);  “This is the only you [sic] searching out (we “¢ll see), and  “that is a tv apartment†observed by a picture of Monicaâ€┠¢s condominium from friends. Can we find the money for it with a baristaâ€⠓‘s paycheck, though?
Secrets of New York's real estate agents: 'All apartments are basically four walls' 2
The relaxation of the advice to agents centers around making the big appleâ€┠¢s many, many studios sound even midway attractive. The two top terms:  “This studio is greater than anybody-bedroom for this charge, and  “This studio is an alcove – you could without difficulty put up a wallâ€.

Maybe the most exciting bit is the advised charge ranges for each location in ny –, one of the most luxurious apartment markets in the US –, suggesting what represents the low or high give-up of the market in each area.

In case you’re paying $1,900 to $2 three hundred for a West Village studio, as an example, you are at the low stop of the rate brackets –, the excessive cease is $2,395 to $2,750. The guide suggests that the price ceiling for a one-mattress in Soho or Tribeca is $3,500. Similarly, north, that should get you a good deal extra – a -bed in the higher East facet should hire for $2,500 to $2,900 at the low stop or $2,900 to $3,200 on the top stop. How’s your hire search now?

The phone call

So, you’ve standard the inevitable and picked up the telephone to call a real property agent. The training files make it clear that he now has one goal and one goal best: get you into the workplace, where he can extract all the data (and finally the rate) he’s after.

The maximum of the file is income talk that should seem acquainted, from  “We’ve got access to all the no-price residences in the city to  “That is the largest place I’ve seen The for The that The price†The.

Other recommendations consist of  “That landlord has the exceptional stuff. When would you like to peer it?â€,  “I have now not seen that one, but all the agents are going loopy over it, so I marketed it†and  “Wow, what a coincidence – the keys just were given and dropped off at the workplace!â€

Keep in mind that none of these residences exist on the path.

The killer line right here isn’t a suggested quote; rather, it’s the mantra for the agent to keep in his head (emphasis unique):  “Fear approximately THE condominium LATER … GET THE clients INTO THE office.

The Office

Right here is where the agents make their selections: Are you critical? Can you afford an NYC apartment? Who in your relationship (assuming you’ve got one) makes the decisions?

After locating out the basics – where you live now, your income, if you have a guarantor – the agent has an entire bunch of other dreams. High on the list is coming across in case you’re married, as agents are cautioned to  “never display a husband the condominium without his wife†or in case you “¢’ve got pets â€Å. “Maximum landlords frown on puppies. Cats that have a good credit score and don’t bark are typically permitted.â€

Sure, they made a shaggy dog story.

Extra vital is to  “teach each patron of the Big Apple real estate market, which in most cases seems to include injecting an urgent worry that every apartment will disappear within 15 seconds of listing. Advised strains for agents closer to this intention consist of:

 “college students have taken most of the to be had residences.â€
 “For every super condo, there are 5 to 10 human beings you are competing towards who want it!â€
 “There are many certified applicants: medical doctors, lawyers, accountants, bankers…†(as though your parents complaining that you didn’t turn out to be a doctor didn’t horrific enough, now your actual estate agent does it too.)
And to each unmarried man or woman proved a rental way out of their charge range: sure. Naturally, this is planned too:  “Suppose out of bounds; if their budget is $3,100, display an apartment for $three 500.â€.

The final goal is to make you like them and establish rapport.  “Get the patron involved by way of asking them questions. As an example: Do you like solar?â€┠¢ Of path, they will say sure. Who doesn’t like it?â€


I am a writer, financial consultant, husband, father, and avid surfer. I am also a long-time entrepreneur, investor, and trader. For almost two decades, I have worked in the financial sector, and now I focus on making money through investing in stock trading.