Noida-based Superise.com vows to overcome the real estate fears of consumers by leveraging big data solutions

Posted on by no1businessman

Based in March 2015, Superise.com is the outcome of an unplanned assembly of five co-founders in an enterprise conference, which changed into followed by a discussion at the changing landscape in the actual property industry and evolving tech surroundings.
Aditya Parashar is the Founder and CEO, Anil Kumar is the leader marketing Officer, Ajay Chauhan is the head of Engineering, Kaushik Guha Thakurta is the chief running Officer and Partha Bardhan is the leader era Officer.
They realised that even as the range of online customers have been going up gradually and more than one technological improvements being made, very few have been capable of convey in real intelligence, facts, and close to-human interaction.
Aditya Parashar, Founder and CEO, Superise.com, says “With the plethora of real property companies helping the consumers to hook up with the builders, no one is without a doubt responsible in the direction of what happens when the consumers buy a home, what if the dealer cheat, what if you invest within the incorrect assets, the list is infinite. With the era development and implementation of massive information in the environment, real property portal – superise.com, is supporting the clients to make informed and clever selections.”
The genesis
unlike different startups, seed capital changed into now not a large project for Superise.com because it started out with a preliminary capital of Rs 1.five crore. As an alternative, they face difficulties in terms of developing solutions to cope with the actual ache points of customers. However, the six months old startup has overwhelmed all odds and controlled to construct a crew of around 50 contributors from numerous sectors like actual property, era, and finance.yourstory-Superise
Superise.com currently launched its beta version with focus on Delhi NCR, and soon plans to enlarge into pinnacle 10 towns to maximise its service shipping outreach. It has already signed up with 20 main builders across NCR and Bangalore.
Aditya says, “At gift, we have 2000 visitors per day with 2.5 common page views, four-minute common period, and 25 consistent with cent repeat visits. We’re doing 30 transactions a month on a mean considering that our launch. We have a flat fee of Rs 19,999 which a patron has to pay online to ebook a unit and a few extra charge which can be generally negotiated with our developer companions.”
Fueling user enjoy
Noida-based Superise.com is an internet 4.zero real estate tech company which builds seek engine a good way to automate and personalise seek. It will permit users to look a asset based totally on a custom menu and select a asset based totally on parameters which can be backed by using their proprietary statistics and analytics engine.
The startup also democratises information because they believe that real estate is possibly the worst enterprise when it comes to transparency and democratic sharing of information with customers.
Kaushik Guhathakurta, COO, Superise.com says, “In most instances, expenses published on a web portal or a newspaper are mistaken as actual prices, which can be 20–25 per cent higher than what you originally idea it’s far. We empower our customers with smart proprietary tools which boom purchaser experience and make it an integrated information-cum-transaction based net platform that is the USP of Superise.com.”
Superise.com enables customers to look through lots of assets the use of simple key phrases linked to locality, finances, EMI potential or personal necessities and self-evaluate the actual capability of specific geographic locations.
Strategic tie-ups
Superise.com has tied up with Uber so one can offer its riders an unfastened choose up and drop to and from the venture site. The consumer needs to download Uber App on their mobile telephones and use the unique coupon code.
According to Kaushik, the business model of Superise.com now not simplest enables the users to get the era or facts blessings but also get offline help from income advisors who guide them via the transactions until the quit.
The startup has also tied up with online charge aggregator PayUMoney. With this strategic tie-up, it may leverage the cozy online charge infrastructure of PayUMoney and permits its customers to advantage one lakh PayUMoney factors on each buy made on Superise.com.
Chicken’s eye of the actual property marketplace
The Indian actual property market is expected to touch $180 billion through 2020 because the housing quarter alone contributes 5 to 6 per cent to the country’s gross domestic product (GDP).
Inside the previous couple of months, the real estate zone has managed to elevate $1.2 billion from personal fairness investors. The development quarter in India has scooped up foreign direct funding of $24.1 billion at some stage in the length April 2000 to June 2015. Bengaluru-based totally on-line real portal Commonfloor has raised $12 million from Google Capital. SoftBank, Falcon area Capital, and a few others invested $90 million in Mumbai-based Housing.com.
Superise.com being a brand new entrant in this marketplace has to emphasise greater on strategising marketing coverage to advantage edge over others. As a part of its long-term boom vision, the startup will make bigger into different non-metro cities. It additionally plans to the touch one hundred transactions a month by using early subsequent year and develop with the aid of 50 per cent on month foundation.

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